A consultative approach to sales works best when a seller can provide content that engages the prospect enough to take the next step in the process. That “something good to say” can take the form of industry research, white papers, case studies, diagnostic consultations and more. Once you’ve found the content (we call them Activators) that resonates with your buyers, you become armed with compelling fact-based reasons that make lead and appointment generation extremely effective.
A successful communications plan is predicated on two requirements: having something good to say and saying it. Without something tangible or constructive to discuss, your sales team or lead generation partner must resort to empty promises or vague appointments as next steps, and that is no way to scale a lead generation effort.
Smart Systems Technology can help devise and develop your Activators through our collection of experienced consultants, copywriters and graphic designers. Unlike other appointment setting firms that work using unsubstantiated claims of value, Smart Systems Technology uses Activators to demonstrate the value of a conversation before the prospect commits.
The Next Step
Contact us to see how companies like yours are using Activators to turn prospects into customers.