Having worked with thousands of CEOs of B2B companies, we know that not every business is ready to engage appointment setters or to screen a database for qualified prospects. Sometimes a company first needs assistance to clearly define who their prospect is or to better align their firm’s capabilities with the demands of the market. Demand Generation Consulting is a unique service from Smart Systems Technology that begins with a discovery process to help a CEO identify his or her vision. By unveiling your company’s vision, we reveal who your organization is and what it is becoming, setting new destinations for what your customers need and why you are the best provider to completely fit their need. We then help you establish a superior position that will allow you to maneuver from stronger footing in the marketplace.
Demand Generation Consulting offers a method that sets new destinations for your entire organization, revealing business shortcomings and breakdowns through our powerful and specialized mental models. We do this to create action plans that lead to new organizational structures, procedures, and capabilities that will support marketing to drive sales, within the context of the vision of the CEO. These new structures carry a signal from the CEO, through the marketing department, to the sales department, to the customer and back to the CEO. This value loop allows your company to measure the results of its marketing, allowing you to increase its leverage and make it the most valuable tool your company will ever use.
Contact us to learn how Demand Generation Consulting can help guide your business closer towards your vision.