Our ROI Calculator shows your expected return on investment in a B2B Appointment Setting campaign. It’s a precise, math-based tool that uses your existing sales volumes, margins and other data to generate exact numbers that you can use to guide your reinvestment for growth. After you plug in your information, our calculator applies expected conversion rates based on B2B best practices research for how sales funnels perform – see the full research by Marketing Sherpa. (If you can’t fill in all of the input fields, you need to get more knowledgeable about your business—and we can help you with that.)Step 1: Enter Your Business MetricsAmount Invested*This is your dollars investedYour Average Sale*Appointments ScheduledIf you don't know, enter a guess as to what you expect.Appointment to Proposal Conversion Rate (in %)*Best practice is around 58%Proposal to Sale Conversion Rate (in %)*Best practice is around 40%Your Gross Profit Margin (in %)Your Net Profit Margin (in %)Step 2: Expected ResultsAverage Cost Per AppointmentProposalsAverage Cost Per ProposalTotal Proposed PipelineSalesGross RevenueGross ProfitNet ProfitStep 3: The Bottom LineDollars InvestedNet ProfitProgram ROI (in %)This represents the money you've invested in your appointment setting program.This represents the profit on expected new sales from this program.This is your anticipated percentage return on your appointment setting investment. Try doing THAT on Wall Street!