How Businesses Just Like Yours Are Bypassing Junk Leads and Reaching Their Sales Goals with Qualified Leads Using
Before jumping into how Smart Systems Technology has helped businesses reach their true target market and grow their business significantly in less than five years, let us tell you a little more in detail about the results we have been able to achieve for our partners:
A customer of Smart Systems Technology, headquartered in Germany with US-based operations, came to us several years ago. The company had no Google Ads campaign and no website to send their customers to. We developed a plan to connect this customer with their target market. Leads needing their service began coming to the point they initiated our inbound/outbound calling feature just to keep up with the leads. Our team of Specialists reached out to every lead, qualifying, or disqualifying before ever sending it to the customer. The time and energy their sales team was spending chasing down leads was now a thing of the past. Qualified leads were put directly in front of the sales team for them to close the sale.
Since adopting the Smart System’s platform, this customer, a $10,000,000 25 Ton Press Manufacturer, has seen revenue growth from $6,000,000 to present levels over the past 3 years.
Now, let’s delve into the process of not only managing an effective Google Ads campaign, but how Smart Systems Technology’s platform and team of highly skilled Specialists will help you grow your business.
Something Isn’t Quite Right
As a business in today’s fast-paced world, making sales is your top priority. You built a one-of-a-kind website, listed your services, and a Google Ads program. Leads have made it into your sales funnel but the results you had expected are mediocre at best. The website is uniquely you and leads are filling out the web form so it can’t be the website. The services you are offering are priced fairly and better than most of your competitors so it’s probably not the services you offer either. You check Google Analytics constantly and spend enough money advertising, but the leads aren’t great.
This is an issue most businesses face. On a monthly basis potentially thousands of dollars are invested in Google advertising, so your business stays ahead of the competition, but the expected results are low quality. Something isn’t quite right; your high value services should be reaching your target market but they’re not.
Reap the Benefits
To reap the full benefits of Google advertising, having an in-depth understanding of the platform is crucial. Smart Systems Technology’s team of expert Specialists are just the right people for the job. Our experts help businesses refocus their advertising efforts for better lead quality and greater results. Our experts carry out a complimentary analysis of your current program, identifying areas that need to be improved to attract the higher quality leads you want.
Reaching the right customer at exactly the right moment is crucial. According to a recent article:
“On average, half of all ongoing ad campaigns are ineffective. Changes in the creative, medium, target segment or product itself sometimes lead to change in sales, even though increases in the level of advertising alone do not.”
You’re paying to achieve the best results but not quite reaching the levels you were expecting to get. Allowing the campaign to run on with no changes will take away from your bottom line. Revenue levels have the potential to be much higher when you analyze the breakdowns in your campaign.
Increase Your Revenue
A business must have revenue coming in or there will be no stability to maintain operations, the business will eventually become non-existent. A great way to grow revenue is a Google Ads campaign. If properly managed, businesses can see a strong return on investment (ROI). On average across all types of businesses, a strong well laid out Google Ads campaign can bring in upwards of 12% of a business’s sales.
All of This Can Be Done for You
Beyond Google Ads expertise, our Specialists excel in inbound and outbound lead qualifications. We efficiently manage your inquiries and qualify them based on your unique criteria. This ensures that your sales team receives only valuable leads, enhancing your sales process and overall efficiency.
Our Google Ads services, combined with our inbound/outbound call program, have proven successful for our clients, streamlining their sales processes, and boosting productivity. Without an effective Google Ads program, your sales team will needlessly waste time on leads that don’t convert. A well-rounded marketing strategy is crucial for driving revenue and success.
If we could show you where your Google Ads campaign is breaking down and provide you with tailored next steps, would that interest you? Oh, and it’s FREE!
Case Study
Should You Hire an Expert?
With the Smart Systems platform, one adopter – a $10,000,000 25 Ton Press Manufacturer – can reduce your data overload of 35,000 records to the 1,500 relationships that drive your business. Our Specialists perform outreach to schedule appointments, gather customer feedback, and handle other interactions that lead to valuable sales opportunities. No longer will your CRM be a black hole of untapped potential.
But that’s not all. Our platform also provides support for relationship acquisition efforts, both inbound and outbound. Our Specialists will work alongside your high leverage sales team, ensuring that no opportunity is missed. We even have win-back strategies to re-engage with lost customers and reignite valuable conversations.
The results speak for themselves. Since adopting our platform, one customer, a $10,000,000 25 Ton Press Manufacturer, has seen revenue growth from $6,000,000 to present levels over the past 3 years. And with the added transparency and insight provided by our data synchronization platform, Current, you’ll have a data strategy that can revolutionize your sales and marketing efforts.
Should You Hire an Expert?
To make money, you must spend money. Or so the saying goes. Advertising with Google is a great way to earn revenue for your business. With a customized plan of action, your target market identified can lead to huge gains. But with the positive there is always a risk of the negative. Google Ads is not a program that can be set up and left to run. A great deal of monitoring is required to ensure goals are met and budgets are kept. Without monitoring and a little tweaking here and there, your campaign can quickly go off track.
An in-house Marketing Manager’s annual salary ranges from $101,555 to $132,865. Mind you, that salary range does not cover the cost of company health care, retirement plans, and so on. Depending on the size of the business and location, this salary range can differ drastically. An employee you’ve invested thousands of dollars could self-terminate and you are back to square one, ready to invest thousands more in another new hire. Security and stability are a must for any business.
Smart Systems Technology’s Specialists are already trained in many of the areas you need assistance in. Your business will not need to spend money on bringing in new staff or run the risk of employees leaving after you’ve already invested in them. Our team operates virtually. We create stability for your company and our services are flexible. Need us here but not there, great! At Smart Systems we charge a unit cost based on the throughput volume each month that support is provided.
“Throughput” – if you are not familiar with the term largely determines the rate at which your business can create value and make money.
Even if almost all areas of your business are working well, if any of those areas are tied to one area that is slow or stuck in the process then that slow area becomes largely responsible for how your overall business performs.
Your pricing package is ALWAYS included in your Service Level Agreement before we even get started. Pricing is variable based on monthly volume and varies per customer. Need this but not that? Great we customize pricing to fit your needs. We’re that flexible.
Breakdown of Benefits, Recruitment, Training, and Overhead
Benefits:
Smart Systems is a team of Specialists who are highly skilled in the area’s businesses are looking for. Google Ads campaign is running great but now you’re overloaded with inquiries? We can take care of that for you. Our Specialists can follow up with your sales leads (every lead) and qualify or disqualify them before your sales team reaches out to them. Our inbound/Outbound program has served our clients with top-notch leads for many years. Smart Systems Technology is unique because we offer customized support solutions tailored to the specific needs of each customer. Unlike traditional support services, Smart Systems analyzes the business processes and charges a unit cost based on volume throughput, ensuring that businesses only pay for the support they need. ONLY for the support you need! All of this for a unit cost per open unit per month!Recruiting Costs:
According to a recent article, “The average cost per hire is just over $4,000. However, this number can vary based on several factors such as hiring volume, the role, and the industry. A good benchmark for cost per hire is between $3,000 and $5,000, depending on the size of the company and the industry.” Remember that number grows significantly when multiple positions need to be filled.Training and Development:
Businesses spend upwards of $1,200 per employee on average to train and develop their employees. Keep in mind that it is per employee and industry based. There is a cost each time a new application is introduced, when continuing education to keep current and maintain licenses, if applicable. Learning and development for staff is always ongoing.Overhead Costs:
When you add it all up the true cost of a Marketing role base salary could range from $100,000 to upwards of $200,000 considering all associated expenses. Keep in mind that this is per employee and the cost varies depending on location and skill level. The costs of hiring an in-house employee greatly outweigh what Smart Systems offers for less and we won’t leave you.So, Here’s Our Offer:
There Are a Few Other Things Though…
The great part about our platform is that you and your team decide how the process is designed. The platform is customized to fit your business’s workflow. Each individual business out there has a different way of operating and that’s not a problem, we are fully customizable.Frequently Asked Questions
Each of our clients has a price unique to their needs. Pricing will be defined and agreed upon prior to contract signing. As no two businesses are alike, the pricing must meet each induvial need.
We have designed campaigns for businesses and organizations that want to streamline their sales, improve efficiency, and maximize productivity. It can be beneficial for companies of all sizes and industries, including manufacturing, healthcare, finance, technology, law firms, and more.
Next Steps:
We’ve reached out to you because we are genuinely confident Smart Systems Technology’s team of experts can help your business grow its sales with a customized Google Ads campaign. Let’s discuss face-to-face, in more detail. Click the “Schedule Now” button below and get yourself scheduled. A FREE no risk consultation – you have nothing to lose but new information to gain. Looking forward to hearing from you!
Copyright © 2023 Smart Systems Technology. All rights reserved.
Copyright © 2023 Smart Systems Technology.
All rights reserved.