Start communicating with your clients online. In the 21st century, the buyer is on the web, and in order to be competitive, you need to be well-positioned online. Traditional marketing approaches (referrals, cold calling, or direct mail) often don’t provide a business with enough volume of B2B inquiries, and technology is a big part of the client journey. The Internet is not a great source of lead activity for every client as many B2B companies are specialized in small markets; but, for the ones where it is, it can be a windfall.
From search engine optimization to email, live chat, online learning, and eCommerce, SST knows how to turn casual browsers into committed buyers.
We can prove it to you, too—with hard numbers and measurable results. We incorporate automated communications and the most up-to-date techniques to identify and target the people who want to know about you and your business. New leads are just the beginning. Our online marketing process also digs into your previous relationships, uncovering those that just need a nudge to become active sources of revenue once again. Your salespeople will find that they are always busy because there is always an opportunity.
Online Marketing is complicated and includes lots of different technologies that need to work together seamlessly – paid search, social media, call tracking, email, automation, etc. It requires good knowledge and expertise in different areas. SST has the sales process background needed as well as specialists in multiple areas including Google® Paid Search, Salesforce® and Pardot® to make it work. We cover all services necessary to build a successful OM program as only one partner – you don’t need to work with multiple providers to get the results.
Google Ads® – Paid Search Management (Google Partner)
Web Design & Copy Writing
Social Media Advertising
Customer Retention Programs
and many more…
An Online Market Analysis determines where there are opportunities online for your specific business needs. We audit your existing system and advice on areas of improvement.