The specific elements necessary for effective
B2B appointment setting
If mastered, B2B Appointment Setting will dramatically improve your team’s ability to get infront of prospects as well as stay there with valuable conversations throughout the sales process.
Selling is an art form as well as a science consisting of a few simple actions that must be performed consistently and flawlessly. At the same time selling is also a linear process and discipline, which means activities happen one at a time and, generally speaking, some activities need to happen before they can add value to the others.
Aim high and wide – Be sure to contact the ‘Decision maker’. If you are calling three levels below any real decision making authority, the chances of introducing you to the upper echelon is simply a myth.
‘Can I take a quick minute to introduce myself?’ Suggesting a specific time indicates you are not simply sitting around with time on your hands and typically shortcuts the process.
Getting the first meeting represents an area where a consistent approach will ensure you invest your time on those prospects and opportunities that have the highest probability of delivering the desired result.